Emotions in three stages

Our products are designed to suit three stages of emotional development in a child’s life. From learning how to identify emotions and their meaning, to understanding their impact in relations to others. Lastly, as a child embarks into the world, learning about their affect and meaning in broader situations .

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What is it that I am feeling, and how do I put it into words?


What does interactions with others make me feel, and how do my emotions affect my relationships?


What role does my emotions play as my world expands and I encounter new and unknown situations.

What am I feeling?

Me in me

We sense our emotions from the time we are born. Young children react to their emotions with facial expressions or with actions like laughing, cuddling, or crying. They feel and show emotions, but they don't yet have the ability to name the emotion or say why they feel that way.

Learning to recognize and verbalize feelings is an important part of social development in children, and a first step towards emotional awareness. Only when aware of our emotions are we able to talk about them

Focus within this category is on learning, identifying and communicating emotions.

Why am I feeling this way?

Me with others

As feelings change throughout the day, what are the possible causes of these feelings? Identifying the things (e.g., people, thoughts, and events) that lead to specific feelings can help us both manage and anticipate them and prepare an effective response. Determining the causes of feelings, in relation to others and circumstance, that we want to foster can help us consciously embrace those things for ourselves and others more often.

Focus within this category is on adding context to emotions, and how they affect our relationship with others.

From age 6

How can I regulate my feelings?

Me in the world

It’s not until age 10 that children consistently use more complex strategies for emotional self-regulation. This is a large component of emotional intelligence, is the ability to manage one’s experience and expression of emotions.

When a child can make a change to address a problem, they engage in problem-focused coping by identifying the trouble and making a plan for dealing with it.

Having short-term strategies to manage emotions in the moment as well as long-term strategies to manage emotions over time is a critical part of effective regulation.

Products within this category focus on how to regulate feelings when confronted with unexpected or new situations.

From age 10